In essence, Web 1.0 is primarily downloading while Web 2.0 is chiefly uploading (and downloading). The best way to distinguish between these two terms is by offering some phrases in the form of a comparative analysis. For instance: If Web 1.0 was about reading, then Web 2.0 is about writing. If Web 1.0 was about corporations, then Web 2.0 is about “the people”. If Web 1.0 was about client-server, then Web 2.0 is about peer-to-peer. If Web 1.0 was about HTML, then Web 2.0 is about XML and Ajax. If Web 1.0 was about static pages, then Web 2.0 is about interactive blogs. If Web 1.0 was about instruction, then Web 2.0 is about discussion. If Web 1.0 was about promotion, then Web 2.0 is about word-of-mouth. If Web 1.0 was about services marketing on the web, then Web 2.0 is about web services. You get the idea.

In the same way, we can compare common terms or familiar companies that relate to both technologies. For example: some common terms related to Web 1.0 are DoubleClick, mp3.com, Britannica Online, personal websites, domain name speculation, page views, screen scraping, publishing, content management systems, and stickiness. Alternatively, some common terms related to Web 2.0 are Google AdSense, Napster, Wikipedia, blogging, SEO, cost per click, web services, participation, wikis, and syndication, RESPECTIVELY.

Thus, it becomes clear that Web 1.0 was more of a static platform where providers offered information to users. Consequently, Web 2.0 is predominantly interested in creating equality between providers and users, where in a sense every user is a provider and vise versa. Ultimately, Web 2.0 provides the framework of technology that promotes sharing and collaboration.

Now, what is Web 3.0? In my opinion, Web 3.0 is basically Web 2.0 on steroids. It utilizes cutting-edge technologies and concepts that will take the web to the next level. There are three main terms that describe Web 3.0: the Semantic Web, the 3D Web, and the Media-Centric Web. The Semantic Web employs machines that can read sites almost as easily as humans read them, where you can perform unrealistic database queries and get extremely accurate results. The 3D Web is one you can walk through, where you enter a virtual world and interact with other people and places throughout the world. The Media-Centric Web does away with text-based searches and allows you to locate media via other media. Thus, Web 3.0 is an exciting and wonderful new world where interactive technology is maximized to create powerful virtual experiences.

JLK
California State University, Northridge